Reno, NV–On Thanksgiving Day, Jacksons Food Stores and the Nevada Network Against Domestic Violence will launch the “Give the Gift of Peace” campaign, a holiday season campaign that runs through December 25th to raise funds for the prevention of domestic violence through community awareness. AT the end of the campaign, Jacksons Chief Executive Officer John Jackson will match Jacksons Food Stores customers’ contributions dollar for dollar up to $75,000 with all the proceeds going to the Nevada Network Against Domestic Violence.
Since 2003 customers have contributed to the campaign by purchasing a paper dove for one dollar at Jacksons Food Stores. In the 2011 campaign, customers contributed over $6,000, resulting in over $13,000 in donations, including Jackson’s dollar for dollar match contribution. Nevada donations have resulted in over $28,000 throughout the entirety of the campaign.
“We ask our customers to join us in the cause toward ending and preventing violence in our communities during the ‘Give the Gift of Peace’ campaign,” said Jackson. “Together we have the power to make a difference in the lives of those affected by domestic violence.”
Jacksons Food Stores in Washington, Oregon and Idaho will also participate in the campaign, and proceeds will go toward coalitions against domestic violence in respective states. Since the inception of the “Give the Gift of Peace” campaign, over half a million dollars have been raised to help end violence against women and girls and assist individuals who have experienced domestic violence.
“John Jackson’s willingness to bring the attention of his customers to the daily struggles of the abused working toward a violence-free life is tremendously important to our efforts to help domestic violence victims,” says NNADV Executive Director Sue Meuschke, who also thanks those who gave generously last year. She notes that every dollar counts by directly assisting victims, especially those in rural areas, to acquire resources such as transportation and emergency relocation.
Tax-deductible contributions to the Nevada Network of Domestic Violence can be made online at nnadv.org.